If you are looking for a way to give your local SEO or search engine optimization a boost, then you have come to the right place. In this article, we will share seven strategies that could help increase your conversion rate. But before we dive in, let us first review what local SEO is and why it is important.
Local SEO is the process of optimizing your online content for geographic locations near your business. The goal of local SEO company is to gain visibility in Google’s search results for searches with location-based keywords (like “pizza delivery” or “hair salon”).
Why is local SEO important? Because if people cannot find your business online, they are not going to do business with you. And according to data from Yelp, 78% of consumers say they have been influenced by positive reviews when deciding whether or not to use a local business.
So if you are ready to improve your local SEO and attract more customers, keep reading.
Here are seven strategies that could boost your conversion rate.
1. Optimize Your Website for Mobile
More and more people are searching for businesses on their smartphones, so it is important to make sure your website is optimized for mobile devices. This means having a responsive design with fast loading times, adequate text size, and easy-to-use navigation menus.
2. Claim Listings in Local Directories
SEO Agency Houston shared that when someone searches for a business near them, many local directories like Google My Business will appear in the search results. It is important to claim these listings and ensure they are up-to-date with accurate contact information and photos of your location(s).
3. Include Location Pages on Your Site
Create separate pages on your website for each of your physical locations. Make sure to include contact information, operating hours, and photos. This will help customers find the right location easily, and it will also help search engines understand that you have multiple locations.
4. Use Local Keywords
When writing content for your website, be sure to include local keywords like city names or neighborhoods that your business serves. This is an effective way to increase visibility in local searches.
5. Ask for Reviews
Encourage customers to leave reviews on third-party websites like Yelp or Google My Business. A top digital marketing agency shared that positive reviews can improve your reputation with potential customers and give you an edge over competitors who don’t have any reviews yet.
6. Use Social Media
Leverage social media to engage with local customers and create buzz around your business. This could help drive more foot traffic to your location or website.
7. Run Local Ads
Take advantage of local advertising opportunities like Google Ads, Facebook Ads, or radio/TV ads to get in front of the right audience near you.
While it is impossible to predict the future, we can make some educated guesses about what will be important for local Denver SEO in 2023. These seven strategies will help put your business on the map and get you in front of more potential customers.
By implementing these seven strategies, you can take your local SEO and online presence to the next level and maximize your conversion rate.